We recently completed the creation of our content team, and we learned a lot along the way. Let our stumbling blocks be your stepping stones on the way to creating a content team that can handle all of your needs.
We have used a FAQ plugin to temporarily fake user generated content (UGC), with hopes of getting loads of new traffic and eventually, conversions and real UGC.
Understand the local SERP, know the algo. Know the algo, and you will know how to rank. Until you understand how Google constructs their local pack, you are sword fighting in the dark – let’s face it, that never turns out well. Demand more from your marketing, and read on…
Do links built to the Google Places page, increase the page’s ranking in local search results? I have been wanting to do a solid test on this for some time now. Let’s put this theory to rest! Join me!