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I’ll be the first to admit, I am super cost conscious and risk adverse when it comes to staffing – aka, cheap and a wuss. Maybe a bit of a commitment-phobe too. I like to compare hiring business owners, to buying a turnkey company. Instead of hiring the staff, building the processes, etc, you get to skip all that mess, and get to the good stuff.

In my experience, for a number of reasons, I always prefer hiring business owners over employees. Here is why…

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I think this a really appropriate post since I have clearly thinned myself out too much as of late. Those of you who most kindly follow my blog, you have probably noticed the posting frequency has gone to hell. Here’s why:

Since day one, I have always I had one constant problem – I get distracted. I call it Entrepreneurs Attention Deficit Disorder (EADD) but it’s also known as Pretty Shiny Thing Syndrome.

This shit is real folks. I am sick, real sick. There is no amount of Ritalin/Adderall/etc. that is going to solve the problem. Let me explain…

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The best advice can come from the strangest places, and you need all the advice you can get if you’re running a small business. Traditionally businessmen and women have turned to mentors, textbooks, trade journals, and colleagues. Those are all good sources but you may not need to go that far to learn something useful. But what about your cat?

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No matter if you’re using classified ads made out of papyrus to sell your chariots, or 3D virtual webinars that beam a sales pitch straight to your audience’s frontal lobe, the knowledge of consumer psychology will ALWAYS be a marketer’s 1^st, 2^nd, and 10^th best asset.