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A citation audit is a thorough analysis and cataloguing of ones citations existing online. The following is a play by play citation audit and fix, as performed by my team, day in and day out.

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I love links. Links, links, links. I analyze them, I chat about them and I buy A LOT of them.

But what the heck is a good link? Do you know? Or do you think you know? I didn’t know until I spent some time speaking to both sides –grey and white. And maybe I still don’t know, but I think I am getting pretty close.

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The most effective way to do get customers creating UGC is contests. Contests that require user-generated content tend to deepen the connection and result in consumers becoming more emotionally invested in the brand. Here are some examples…

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You already know that more traffic equals more exposure, more customers and (most importantly) more cash. Does traffic have to be expensive or time consuming? No.

Fortunately for you and your marketing budget, there are a few little known hacks to drive more targeted traffic to your site…without breaking the bank. By thinking (and marketing) outside the box, you can drive traffic without having to stand toe-to-toe with Fortune 500s.