Public Speaking Is Your Leanest Marketing Weapon

Public Speaking Is Your Leanest Marketing Weapon

The fear of public speaking is widely known as the most common fear. People avoid it at all costs and Jerry Seinfeld even turned it into this famous joke:

“According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.”

It’s funny because it’s true. Most people would willingly sacrifice money, opportunity, and exposure to avoid being put under the spotlight of public speaking.

The number that is commonly used is 75%. That means 75% of the competition fears speaking in public. This number is staggering and could be viewed as unfortunate, but I beg to differ. This fear is actually your greatest secret weapon if you’re into getting a huge advantage over your competition. We both know you are, so let’s discus how you capitalize.

Most of your competitors are busy A/B testing, optimizing content, tweaking sales funnel and trying to squeeze out an extra 1-2% in conversions. Let them waste their time there. You’re lean and focused on getting your message out to gain the exposure, leads, and sales that drive your business. This is where the power of public speaking kicks in. When you speak in public, you position yourself as a leader—someone who has a message that is valuable, and someone who deserves respect. The very prospect of standing in front of an audience is enough to give 75% of your competition cold sweats. So, while you’re out there making a connection with a room full of potential clients, they will be hiding behind their laptops, literally too afraid to spread their message.

Here’s a few ways to gain exposure using public speaking:

1. Information Sessions

Hold an info night to bring in potential clients and see what issues they’re facing, what objections they have, and what it would take to build a rapport. This is the best way to gauge your impact because when people are sitting in front of you, they’re paying attention, asking questions, and looking for guidance. Use this opportunity to build trust, clear misconceptions, and generate referrals.

2. Lunch & Learn

Getting a room full of business professionals is difficult these days. An effective way build an audience is to offer a lunch & learn. This is a situation where you go into their office to provide value (a key component), build trust and create opportunities to return for contracted work. This strategy allows you to showcase your skills and position yourself as an expert.

3. Youtube

As many videos as there are on Youtube, valuable content always has a place because you can build a following by providing value. This medium is great for a few reasons:

  • It’s the #2 search engine in the world
  • It gives your potential clients convenient times to watch your content
  • You can respond to any questions in the comments and build a rapport with subscribers

These are just 3 ways to separate yourself from your competition using public speaking. With practice and refinement, you could be giving keynote presentations to audiences of 1,000+ people, which would completely take your credibility to the next level.

Looking at the fear of public speaking, you could view it as unfortunate or a great way to boost your message using lean methods. This depends on your perspective, but history has shown that fortune favours the bold, so be bold and use effective communication to boost your presence today.

About Lucas Mattiello

After living with Panic Disorder for 15 years and feeling alone, Lucas went on a journey to anxiety mastery. Now as a certified Professional Coach, he assists people to become empowered and gain self-management tools to fight back against anxiety. Lucas facilitates workshops to "Overcome The Fear Of Public Speaking" and corporate training on "Stress and Anxiety Management."

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