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Last year I wanted to build a “decision engine” – a customizable WordPress plugin that would allow users to answer a few quick questions and arrive at relevant recommendations.

Those recommendations could be your own product or service offerings, or affiliate offers.

I even went so far as to have the project quoted out by a professional plug-in developer. The estimated cost was over $5000.

I discovered that Google Docs could do 90% of what I wanted for the low low price of FREE and since, respondents make up 22% of new list subscribers.